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Dr. J. Smythe Rich, MD - Board Certified Facial Plastic Surgeon in Columbia, South Carolina

Dr. J. Smythe Rich, MD

Board Certified Facial Plastic Surgeon

Otolaryngology
Columbia, South Carolina
NPI: 1245204791· License: 14870 (SC) verify

37+ years of experience · self-reported

Medical school: Medical University Of South Carolina College Of Medicine · Graduated 1984(~42 yrs since med school)
Industry payments (2025): $213 across 10 payments (what this means)
4.55(32 ratings)

Consultation $100

In Dr. J. Smythe Rich's own words

How Dr. J. Smythe Rich describes their own approach, from their Instagram posts. Each statement links to the original.

Approach

  • At Rich and Humenansky Plastic Surgery, we strive to make your plastic surgery experience as seamless as possible
  • Every visit feels like the first step toward a more confident, refreshed version of YOU

Specialization

  • The practice performs rhinoplasty, endoscopic brow lifts, and facelifts.

Technique

  • Through precise surgical techniques, we’ve refined the position of the ears, creating a beautifully symmetrical look

Consultation

  • We welcome you to set up a consultation with Dr. Smythe Rich or Dr. Kayla Humenansky

Cost & consultation

  • The practice accepts a variety of insurance plans to ensure patients receive the care they need.

Results

  • The practice aims to achieve refreshed, youthful, and natural-looking results with procedures like rhinoplasty, endoscopic brow lifts, and facelifts.
  • The practice's rhinoplasty achieves beautifully balanced and symmetrical results.
  • The practice's rhinoplasty aims for a natural, harmonious look and restores confidence.

Statements are quoted or closely paraphrased from Dr. J. Smythe Rich's own public posts and are their claims, not NavMDs' medical advice. Doctors can correct or remove any item via their claimed profile or support [at] navmds.com.

About

Dr. J. Smythe Rich is a Board Certified Facial Plastic Surgeon practicing in Columbia, South Carolina. He specializes in facial plastic and reconstructive surgery, believing the best results come from addressing the face as a whole rather than focusing on just one feature. Dr. Rich emphasizes combining procedures for comprehensive facial rejuvenation, ensuring every treatment plan is customized. His aim is to achieve refreshed, youthful, and natural-looking results for each patient. Dr. Rich utilizes precise surgical techniques for procedures such as otoplasty, creating symmetrical results. For Deep Plane Facelifts, he repositions deeper facial tissues to restore a youthful contour while maintaining natural facial expressions. Rhinoplasty procedures correct crooked noses, enhance both form and function, and aim for balanced, harmonious outcomes, often including nasal tip refinement for a more defined profile. Chin augmentation enhances facial balance and strengthens the profile by improving chin projection. The practice strives to make the plastic surgery experience seamless, assuring patients of high-quality care. They accept various insurance plans, including Blue Cross Blue Shield of South Carolina, Medicare, Aetna, and United Health Care.

Connect with Dr. J. Smythe Rich on Social Media

SpecialtiesProceduresAverage CostReviewsIndustry PaymentsInsuranceLocationAffiliationsEducationFAQ

Specialties

  • Board Certified Facial Plastic Surgeon

Procedures & Services

Select a service to schedule an appointment · each is approximately 60 minutes

Procedure details

Everything on this page about each procedure Dr. J. Smythe Rich offers: pricing in context, what they've said about it, related videos and photos, and what patients ask.

Average Cost of Surgery

Healthcare costs shouldn't be a mystery. Each figure below is the average of the total costs patients reported in their own published reviews of Dr. J. Smythe Rich, with the number of reports and the years they were written. Prices are not adjusted for inflation and are not a quote: your final cost is set at consultation and depends on your specific medical needs. How we calculate these prices

Rhinoplasty

$7,400

1 patient report · 2023

About typicalTypical nationally: $6,000–$11,000 (median $8,000, 444 reports) compare ↗

Genioplasty

$7,600

1 patient report · 2021

About typicalTypical nationally: $5,201–$7,900 (median $6,400, 10 reports) compare ↗

Deep Plane Facelift

$8,000

1 patient report · 2022

Below typicalTypical nationally: $13,500–$25,550 (median $19,750, 14 reports) compare ↗

Help us keep this data current and accurate. If you've had a procedure with Dr. J. Smythe Rich, please take a moment to contribute your cost information.

Questions, Answers, and Information Directly from Dr. J. Smythe Rich

Sourced directly from Dr. J. Smythe Rich's social posts and replies.

What is the current status of the practice's website?
The practice's website is currently being updated.
Source →
Are there other providers at the practice?
Yes, Dr. Kayla Humenansky is a new provider at the practice, and the practice is home to the only private practice female plastic surgeon in Columbia.
Source →
What does CO₂ Laser (Under Eyes) achieve?
CO₂ Laser (Under Eyes) resurfaces delicate under-eye skin, softens fine lines, improves texture, and stimulates collagen production.
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What are the benefits of Otoplasty?
Otoplasty can make a significant difference in self-confidence through small changes in ear position.
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What are the general recovery expectations after facial surgery?
At two months post-op, healing is still underway, with results continuing to refine over the coming months as swelling resolves and collagen remodeling continues.
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What should I expect from the laser tattoo removal process?
Tattoo removal is a process, typically requiring 6 to 12 sessions. The number of sessions depends on factors like tattoo size, color, and other variables. Black ink is the easiest to treat, while colors like green and yellow may need extra attention. While many tattoos can be completely removed, some may leave slight ghosting or discoloration. Scarring is rare with skilled professionals and proper aftercare.
Source →
What insurance plans does the practice accept?
The practice accepts a variety of insurance plans, including Blue Cross Blue Shield of South Carolina, Medicare, Aetna, United Health Care, Cigna, Tricare, and Humana.
Source →

From Dr. J. Smythe Rich's Instagram

@smytherichmd →

Recent photos posted by @smytherichmd, Dr. J. Smythe Rich's own Instagram account. Each image opens the original post on Instagram.

Images © Dr. J. Smythe Rich / @smytherichmd, shown here with a link to the original post. Procedure labels are inferred from the post's caption and hashtags. If you are the account owner and want an image removed, contact support [at] navmds.com.

Technologies & brands Dr. J. Smythe Rich mentions

Devices, implants, injectables and products named in Dr. J. Smythe Rich's own posts and videos. A mention is not an endorsement; ask the office what they currently offer.

InjectablesBotox · 2PRP · 2
SkincareSkinCeuticals
LasersCO2 laser

Patient Experience

Dr. J. Smythe Rich Review Summary

4.4
Dr. Rich has a stellar overall rating of 4.4 out of 5 stars, compiled from various sources. He maintains a 4.8 rating from 60 reviews on one platform, while other platforms like Yelp, RealSelf, Health US News, and Google Reviews show ratings ranging from 3.5 to 4.8. This suggests a generally positive patient experience.

Ratings from Other Platforms

health.usnews.com

4 out of 5

Based on 15 reviews

View on health.usnews.com

m.yelp.com

3.5 out of 5

Based on 4 reviews

View on m.yelp.com

realself.com

4.8 out of 5

Based on 60 reviews

View on realself.com

Google Reviews

4.5 out of 5

Based on 48 reviews

View on Google Reviews
Dr. J. Smythe Rich, MD - Board Certified Facial Plastic Surgeon in Columbia, South Carolina

Rich & Humenansky Plastic and

1711 Richland St Suite 200, Columbia, South Carolina

(803) 799-3223

Book a Service Consultation

Consultation fee: $100

Each service is approximately 60 minutes.

+7 more

Industry Payments

Federal law (the Physician Payments Sunshine Act) requires drug and medical-device companies to report anything of value they give to a physician — consulting and speaking fees, research funding, travel, royalties, and even meals. Medicare publishes all of it in a public database called Open Payments. We show it here so you don't have to go looking for it.

Total received (2025)

$213

Payments

10

Compared to peers

Small

Dr. J. Smythe Rich received $213 across 10 payments in 2025. That is in the lower half for physicians here — totals this size are typically meals at sponsored talks. Most of it was categorised as food and beverage, and the largest single payer was ABBVIE INC..

What this means for your care

  • A disclosed payment is a business relationship, not evidence of wrongdoing, and it says nothing on its own about the quality of your care.
  • Most payments are small. Across the physicians listed on NavMDs, the single most common category is food and beverage at industry-sponsored talks.
  • Larger consulting, speaking or royalty payments mean an ongoing financial relationship with a company whose products your doctor may use or recommend. That is worth knowing about, and it is reasonable to ask about.
  • A fair question to ask: “Do you have a financial relationship with the maker of the implant, filler or device you're recommending — and what alternatives did you consider?”

Source: CMS Open Payments, the federal database created by the Sunshine Act. View the full record on CMS Open Payments ↗

Insurance Information

Please contact Dr. J. Smythe Rich's office directly for information about accepted insurance plans.

Phone: (803) 799-3223

Help us improve this profile

Do you know which insurance plans Dr. J. Smythe Rich accepts? Share this information to help other patients.

Location & Contact Information

Rich & Humenansky Plastic and

1711 Richland St Suite 200

Columbia, South Carolina 29201

Get Directions

Office Information

Phone: (803) 799-3223

Where does Dr. J. Smythe Rich practice?

Doctor's Office

Rich & Humenansky Plastic and (Primary)

1711 Richland St Suite 200, Columbia, South Carolina 29201

(60 reviews)

Hospital Affiliations

Prisma Health Richland Hospital

Help improve our data. Confirm if Dr. J. Smythe Rich is affiliated with Prisma Health Richland Hospital.

Education & Experience

Education

Medical University Of South Carolina

Certifications & Licenses

Board Certified Facial Plastic Surgeon

Frequently Asked Questions

Can you make an appointment with Dr. J. Smythe Rich online?
This information is not available based on the provided text. It is recommended to check the doctor's website or contact their office directly.
Does Dr. J. Smythe Rich offer telehealth?
This information is not available based on the provided text. It is recommended to check the doctor's website or contact their office directly.
What do patients have to say about Dr. J. Smythe Rich?
Patients consistently praise Dr. Rich for his clear explanations, thorough approach, and the natural-looking results he achieves. Many express high satisfaction with their procedures, highlighting improvements in facial appearance and a positive overall experience with the staff and the doctor's care.
What areas of care does Dr. J. Smythe Rich cater to?
Dr. Rich specializes in facial plastic and reconstructive surgery. This includes procedures like facelifts (including deep plane and whisper lift), rhinoplasty, chin implants, genioplasty, and likely other related procedures focused on facial aesthetics and reconstruction. Emphasizes combining procedures for comprehensive facial rejuvenation. Every treatment plan is customized. Believes the best results come from addressing the face as a whole, not just one feature. Utilizes precise surgical techniques for procedures like otoplasty to achieve symmetrical results. Aims for refreshed, youthful, and natural-looking results across all procedures. Deep Plane Facelift: Repositions deeper facial tissues to restore a youthful contour while maintaining natural facial expressions. Chin Augmentation: Enhances facial balance, strengthens the profile, and improves chin projection. Rhinoplasty: Corrects crooked noses, enhances both form and function, and aims for beautifully balanced, symmetrical, natural, and harmonious results, including nasal tip refinement for a more defined profile.