Dr. Gerilyn Alfe, D, MD

Dr. Gerilyn Alfe, DMD, is a dentist practicing in Chicago, Illinois. With over 25 years of experience as a dental business owner, Dr. Alfe believes that a little humanity goes a very long way in patient experience. She views impersonal customer service as "incredibly, horribly lousy" and emphasizes that creating an exceptional patient experience doesn't require expensive technology or elaborate marketing. Instead, she focuses on honoring patients, making them feel seen and appreciated, and giving them reasons to enthusiastically recommend the practice. Dr. Alfe brings this patient-centric philosophy to her practice, having previously sent every new patient a handwritten welcome note because she believes these personal touches matter. She advises her coaching clients to do the same, highlighting that personalized service can be a competitive advantage. Beyond her direct patient care, Dr. Alfe specializes as an Executive Dental Coach, leveraging her extensive experience to guide other dentists in practice management, team building, and financial strategies, helping them maximize their existing practices and keep more of what they earn.